Audiobooks – New mode of learning
I have been a regular reader of books over years now. Every year I used to read 12 books (one book a month) until 2012. Last year it was very challenging to keep up with work expectations, family...
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Innovation – Type 9 – Brand [Case: Decathlon India]
Decathlon It’s time to catch-up with ten part innovation series. The Ninth type of innovation on Brand is about how offerings are expressed to customer to their benefit. It’s been quite a bit of...
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Innovation – Type 10 – Customer experience innovation [Case: Bigbasket]
Bigbasket The tenth and final type of innovation is around customer experience, which is all about creating a superior experience to customer’s entry to exit. In India many players attempted to do...
View ArticleTen types of Innovation – Concluding notes
With article on Bigbasket, the ten part innovation series comes to an end. When I understood the innovation types (created by Doblin) way back in 2011, my idea was to apply it from Indian context and...
View ArticleFallout of Airtel and its customer service
When the going gets tough, the tough get going. This seems to be truer in case of Airtel. I have been Airtel’s loyal customer more than a decade now, ever since I took my mobile phone connection. Few...
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Aapkapainter – Home painting at ease
Aapkapainter.com It’s been quite some time since I got my house painted. As our little one was growing up, she ensured home walls were her initial canvas using pencil and wax crayons! During vendor...
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Electronics Rocks 2013
Electronics Rocks 2013 Last weekend, Electronics for You (EFY) folks organized a very interesting electronics related conference (called as Electronics Rocks) at NIMHANS convention Center Bangalore. I...
View ArticleProduct building – A discovery process
“If you build it, they will come” is becoming more and more outdated when it comes to product development. In most of the cases former thing (i.e. building) happens but later one (i.e. paying customer)...
View ArticleIdea or Execution?
After taking up Entrepreneurial path, I have come across many interesting experiences on a daily basis. Every day is filled with unknown or unclear activities with more effort is put to make it more...
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Hit Refresh – The Empathy Quotient
Few days back finished reading the book ‘Hit Refresh’ by Microsoft CEO Satya Nadella. It was really a fascinating book, with many takeaways for everyone. Satya’s viewpoints on organizational culture...
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